market-skimming pricing


market-skimming pricing
Setting a high price for a new product in order to skim the maximum revenues, layer by layer, from the market segments willing to pay the high price. Using this high-price strategy, the company makes fewer but more profitable sales.

Big dictionary of business and management. 2014.

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  • market-skimming pricing — UK US noun [U] MARKETING ► SKIMMING(Cf. ↑skimming) …   Financial and business terms

  • skimming — skim‧ming [ˈskɪmɪŋ] noun [uncountable] 1. MARKETING when a company charges a very high price for a new product in order to make as large a profit as possible before competing products appear on the market and force the company to lower the price… …   Financial and business terms

  • Pricing strategies — for products or services include the following: Contents 1 Competition based pricing 2 Cost plus pricing 3 Creaming or skimming 4 Limit pricin …   Wikipedia

  • Pricing — is one of the four p s of the marketing mix. The other three aspects are product, promotion, and place. It is also a key variable in microeconomic price allocation theory.Price is the only revenue generating element amongst the 4ps,the rest being …   Wikipedia

  • Price skimming — is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. It allows the firm to recover its sunk… …   Wikipedia

  • Penetration pricing — For other pricing strategies and policies please see here: Pricing Strategies Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The… …   Wikipedia

  • Variable pricing — Most firms use a fixed price policy. That is, they examine the situation, determine an appropriate price, and leave the price fixed at that amount until the situation changes, at which point they go through the process again. The alternative has… …   Wikipedia

  • ЦЕНОВАЯ ПОЛИТИКА В МАРКЕТИНГЕ — (pricing policy in marketing) важнейшая составная часть маркетинговой политики. Это совокупность экономических и организационных мер, направленных на достижение с помощью цен высоких результатов хозяйственной деятельности фирмы, обеспечение… …   Внешнеэкономический толковый словарь

  • Abschöpfungsstrategie — Die Abschöpfungsstrategie, auch Skimmingstrategie, (engl. price skimming, von skimming für abschöpfen) ist eine Preisstrategie, bei der ein Produkt zunächst mit einem hohen Preis eingeführt wird, der später schrittweise gesenkt wird (siehe… …   Deutsch Wikipedia

  • Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… …   Wikipedia